Yucheng Haoyang Environment has been deeply involved in the 'Belt and Road' initiative, with a 40% year-on-year increase in revenue for the first half of the year: foreign buyers follow from trade shows to factories to sign orders.

Yucheng Haoyang Environment has been deeply involved in the "Belt and Road Initiative". Its revenue increased  by 40% in the first half of the year: Foreign investors followed from the exhibitions all the way to the factory to sign  orders.

       On July 29th, in the production workshop of Yucheng City Haoyang Environmental Co., Ltd., the machines were operating with a continuous roar. Multiple geotextile production lines were running at high speed. Tightly packed masses of special fibers, as white and soft as silk, went through 21 processing steps including loosening, combing, needle-punching, and hot rolling, transforming into rolls of high-strength polypropylene geotextiles. These geotextiles will be shipped by sea to Tanzania.

       In the first half of this year, the company's revenue reached 230 million yuan, an increase of 40% compared to the same period last year. Among them, the export revenue was 150 million yuan, an increase of 60% compared to the same period last year. Currently, the company's orders have been booked until the end of the year. Liu Hua, the deputy general manager of Haoyang Environment, said, "Haoyang Environment was established in 2008 and mainly engages in the research and production of environmental protection materials such as geotextiles and geotextiles. It is a national high-tech enterprise, a manufacturing single-champion enterprise in Shandong Province, and the first enterprise in the Shandong geotextile industry with 'special anti-seepage qualifications'. It produces over 150,000 tons of geotextiles annually. In recent years, the company has accelerated its development and launched a variety of high-end specialized geotextiles, polypropylene high-strength geotextiles, powder-type waterproof blankets, high-end cement blankets, and anti-silt-blocking drainage nets, among five categories and over 200 specifications of products. It has participated in the construction of a large number of water conservancy, transportation and environmental protection projects such as the South-to-North Water Diversion Project, Sanjiang Governance, and Beijing-Shanghai High-Speed Railway. Its products have been exported to 70 countries and regions."

     When discussing the reasons for the company's successful rebound in the face of difficulties, Liu Hua stated directly: Firstly, it is through continuous upgrading of new products; secondly, it is by deeply penetrating the "Belt and Road" market.

      "We invest over 6.8% of our annual sales revenue in research and development. Only through continuous innovation can we seize the market." Liu Hua said frankly. A few years ago, the company was in deep trouble. Homogenization was severe and the lack of innovation capacity became a development bottleneck. Therefore, Haoyang Environment increased its investment in research, strengthened cooperation with universities and research institutions, and carried out joint projects between industry, academia and research. It introduced the digital intelligent manufacturing system of the Wave Group, achieving highly automated and refined control throughout the entire production chain, from the precise feeding of raw materials, real-time monitoring of production process parameters, to strict quality inspection after product formation. In 2018, Haoyang Environment's laboratory was recognized by CNAS, making it the only laboratory in the geosynthetic material industry to be recognized by the China National Accreditation Service for Conformity Assessment. At the end of 2020, as a world-first achievement, Haoyang Environment independently developed the 10-meter wide幅 geotextile membrane online double-sided roughening technology， which combines blow molding and roughening technologies and is produced in one go， increasing production efficiency by more than twice.

       Continuous high-level R&D investment has led to a series of innovative achievements. In the first half of this year, the company launched 7 specialized products onto the market, each developed for different application scenarios such as extremely cold regions, wet metallurgy, and oxidation ponds. All of them have been widely adopted, accounting for 40% of the total sales in the first half of the year. "Take the salt lake mining specialized geotextile membrane as an example. This product is specifically developed for salt lakes and mines. Compared with traditional geotextiles, its tensile strength has increased by 20%, impact resistance by 60%, puncture resistance by 50%, and abrasion resistance has been reduced by three times. As an extremely strong anti-seepage material, it can enhance the safety of the project," Liu Hua said.

       While conducting innovative research and development, Haoyang Environment has been deeply involved in the "Belt and Road" market. Since last year, the company has successively set up two foreign trade departments in Jinan and recruited 15 professionals to be solely responsible for international foreign trade business. "Using exhibitions to go global is also one of our strategies for expanding overseas markets," Liu Hua said. This year alone, the company participated in six international mining exhibitions, and each time it was able to meet with over 10 new potential customers. What impressed him most was that at a China International Mining Conference, a customer from Uzbekistan showed great interest in the products and immediately went directly from the Tianjin exhibition to the Yucheng workshop for on-site inspection. Eventually, a 30 million yuan annual order was signed. "We always introduce new products at each exhibition, so that customers can chase after the orders," Liu Hua's words conveyed confidence.

       At present, the main body of the Haoyang Environmental Digital Office Building and the digital exhibition hall have been completed. It is expected to be put into use in October. Next, Haoyang Environment will concentrate its superior resources, focus on specific categories, combine various complex application scenarios such as non-ferrous metal smelting and hydropower generation, and in accordance with the special performance requirements of geosynthetic materials, strengthen independent research and development as well as cooperation with research institutions for joint research, continuously enhancing the differentiation advantages of its products.