Haoyang Environmental Completes Strategic Marketing Capability Training to Support Global Market Expansion

January 2026 — Haoyang Environmental Co., Ltd. has successfully concluded a five-day internal marketing capability development program, reinforcing its commitment to strengthening international business competitiveness and supporting sustainable growth in global markets.

Held from January 12 to January 16, 2026, the training program was designed to enhance the professional expertise, industry knowledge, and practical skills of Haoyang’s marketing and international trade teams. The initiative forms part of the company’s broader strategy to prepare for market expansion and increased overseas engagement in 2026.

Practical Training Aligned with Industry and Engineering Realities

The program adopted a structured approach combining theoretical instruction, real project case studies, and practical exercises. Each training module was closely linked to Haoyang’s actual environmental engineering projects and typical application scenarios within the geosynthetics and environmental protection industry, ensuring relevance to daily business operations.

Through group discussions, scenario simulations, and role-based exercises, participants translated theoretical concepts into practical solutions for real-world challenges, including international customer communication, project-based sales, and technical product positioning.

Strengthening International Marketing Competence

Interactive sessions such as open Q&A forums and experience-sharing workshops encouraged participants to exchange insights on common challenges faced in international trade, overseas project negotiations, and cross-border cooperation. Trainers provided targeted guidance and practical recommendations based on industry experience, fostering a collaborative and results-oriented learning environment.

As global demand continues to grow for HDPE geomembranes, geotextiles, drainage systems, and other geosynthetic solutions—particularly in mining, infrastructure, agriculture, and environmental containment projects—marketing capability has become a critical component of enterprise competitiveness.

Supporting Haoyang’s Global Development Strategy

Haoyang Environmental views talent development as a long-term investment. By strengthening the marketing team’s understanding of international environmental standards, application-driven solutions, and customer-oriented communication, the company aims to better serve global clients and support complex engineering projects worldwide.

With the accelerating internationalization of the environmental protection industry, Haoyang encourages participants to apply the knowledge and skills gained during the training to real business scenarios, contributing to the company’s continued expansion in overseas markets.

Through initiatives such as this targeted training program, Haoyang Environmental continues to enhance its organizational capability, ensuring that its technical strength in geosynthetics manufacturing is matched by professional, responsive, and globally aligned marketing services.